Logos

Today’s lecture was about how logo’s work.
Text
Icon/symbol
Slogan

While studying graphics in my Diploma course I designed many logos and absolutely loved doing that. Logo emerges from a wide research of the company/individual, what the company is about, where is it from, what services they offer, the colours they use, the font, the theme and some more aspects depending on the type of company.

I personally prefer an icon/symbol as the logo rather than text but for my own site, I’m using text right now. If I get more time after finishing my site and essay and my other projects I’ll add a logo to the site. The reason why I’m not adding a logo right now is because logo is something that shouldn’t change just because one thinks its old or don’t like it. The logo represents the company or individual like a name, and you don’t change names again and again. I really want to work hard on logo and stick to it till I think something is really wrong with it. I’m more than happy with the text digiepoch and will revolve my logo around it when the right time comes.

As a reference for this lecture I have been looking at the work of Wolff Olins who designed the logo for the upcoming Olympics in London. First I thought the logo for the Olympics was a logo designed for zoo but later realise it said 2012 not Zoo. It was the way 20 was written the 0 had a cut which made it look 00 and 2 looks very similar to Z. Now talking about is making me laugh but that was my first expression towards the logo.